Job Description
AWS is looking for a Principal Design Lead to serve as a design authority across our brand ecosystem. This is a senior individual contributor role focused on raising the bar for design quality, consistency, and strategic impact across everything we make, say, and do — from marketing campaigns and events to product experiences and developer touchpoints.
You are a systems thinker with deep design craft, operating at the intersection of brand strategy, design systems, and production reality. You won’t manage a team — you will influence and collaborate with many of them. Your role is to raise the bar, champion coherence, and ensure our design language scales gracefully across AWS’s complex, multi-audience ecosystem.
This role requires someone who can hold both the 30,000-foot strategic view and the pixel-level craft conversation simultaneously — moving fluidly between executive presentations, design reviews, production workflows, and hands-on creative direction.
You are a systems thinker with deep design craft, operating at the intersection of brand strategy, design systems, and production reality. You won’t manage a team — you will influence and collaborate with many of them. Your role is to raise the bar, champion coherence, and ensure our design language scales gracefully across AWS’s complex, multi-audience ecosystem.
This role requires someone who can hold both the 30,000-foot strategic view and the pixel-level craft conversation simultaneously — moving fluidly between executive presentations, design reviews, production workflows, and hands-on creative direction.