Job Description
New Product Ideation and Validation
- Identify new product ideas, through category insights from customer needs, market trends, and competitor benchmarking, including ethnographic research and surveys
- Prioritise new product ideas into 18-month roadmaps, based on strategic considerations and business cases, with stage-gate discipline
- Validate product ideas by developing concepts and early prototypes, and testing tactics with clear metrics on pass / fail
Product Development and Project...
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