Job Description
Product Innovation (fnb)
Key Responsibilities
• Market Research & Data Analysis: conduct in-depth market research on the Southeast Asian (SEA) market, with particular focus on Singapore (SG), analyzing tea consumption trends, competitive landscape and supply chain dynamics to provide data-driven support for product development decisions
• Consumer Research: investigate local consumer taste preferences through multiple research methodologies including surveys, in-depth interviews and blind taste tests, to accurately identify and address the specific flavor requirements of target consumer segments
• Suggestion & Innovation: spearhead tea product innovation by transforming market insights - including flavor trends, ingredient functionalities and sensory optimization - into executable R&D projects through effective cross-departmental coordination
• Post-Launch Evaluation: systematically gather post-launch consumer fe...