Job Description
About the Role
We are looking for a data‑driven, scrappy, and collaborative PLG Manager to build our growth engine from the ground up. You’ll be architecting how users discover, adopt, and eventually pay for our product. You will be the glue between Product, Marketing, and RevOps, ensuring that our “self‑serve” motion is as frictionless as possible.
Core Responsibilities
- Program Foundation: Define and build the PLG framework, including the tracking of North Star metrics, identifying “Aha!” moments, and establishing a rigorous experimentation culture.
- Product Collaboration: Work closely with the Product team to optimize the onboarding flow, reduce Time‑to‑Value (TTV), and build in‑app triggers that drive virality and expansion.
- Lifecycle Mastery: Partner with Marketing to build automated, behavior‑based messaging (email, push, in‑app) that nudges users toward key activation milestones.
- RevOps & Data Integrity:...