Job Description
The Product Manager is responsible for driving the strategic and commercial performance of assigned pharmaceutical products across both prescription (ethical) and over-the-counter (OTC) segments. The role focuses on brand development, lifecycle management, marketing execution, and cross-functional coordination to support sustainable product growth and market competitiveness.
Key Responsibilities
1. Brand Strategy & Management
- Develop and implement brand strategies to drive growth and market share
- Manage both prescription and OTC product portfolios within assigned categories
- Ensure clear product positioning and differentiation in the market
- Monitor competitive landscape and identify growth opportunities
2. Marketing Execution & Campaign Management
- Plan and execute integrated marketing campaigns across multiple channels
- Support both professional (healthcare-focused) and consume...