Job Description
Job Description
WHAT YOU WILL BE WORKING ON
What you will focus on
- As a Product Marketing Manager, you will play a pivotal role in defining and executing the marketing strategy for live games, from feature launches and seasonal beats to long-term brand building and growth initiatives.
What it means on a daily basis
Go-to-market Strategy
- Define target audiences, positioning, and competitive differentiation through market research, benchmarking, and consumer insights.
- Shape the brand vision for assigned title, and ensure consistency across all touchpoints.
- Partner with Production teams throughout development to integrate marketing insights into UX, engagement, retention, and in-game marketing systems.
Roadmap Planning & Execution
- Build and execute annual marketing plans aligned with the product roadmap to boost brand...