Job Description
Requirements:
- 3–6 years of experience in product marketing, SaaS marketing, or GTM roles.
- Strong understanding of positioning, segmentation, and GTM frameworks.
- Excellent written and verbal communication skills.
- Experience working with sales teams and revenue-driven environments.
- Strong analytical and research skills.
- Ability to simplify technical concepts into business value.
- Comfortable working in fast-paced, evolving product environments.
Responsibilities:
- Define product/service positioning, messaging, and differentiation strategy.
- Develop go-to-market (GTM) plans for new offerings and campaigns.
- Translate product features into clear customer-facing value propositions.
- Create sales enablement materials such as pitch decks, case studies, and one-pagers.
- Conduct market, customer, and competitor research to refine positioning.