Job Description
The Product Marketing Contractor will:
" Develop and refine website content for Futurenav Compass, including product overviews, value propositions, use cases, and buyer specific messaging.
" Create sales enablement materials, such as product one pagers, pitch decks, solution briefs, and comparative positioning assets.
" Translate complex product capabilities (e.g., skills signaling, advising workflows, pathway visualization, workforce connections) into clear, market ready language for education buyers.
" Support go to market initiatives across higher education and K 12 to postsecondary pathways, in coordination with product, sales, and partnerships teams.
" Ensure messaging alignment with ETS brand standards while remaining pragmatic, outcomes focused, and buyer oriented.
" Rapidly iterate content based on feedback from sales teams, partners, and early adopters.
Deliverables
...
" Develop and refine website content for Futurenav Compass, including product overviews, value propositions, use cases, and buyer specific messaging.
" Create sales enablement materials, such as product one pagers, pitch decks, solution briefs, and comparative positioning assets.
" Translate complex product capabilities (e.g., skills signaling, advising workflows, pathway visualization, workforce connections) into clear, market ready language for education buyers.
" Support go to market initiatives across higher education and K 12 to postsecondary pathways, in coordination with product, sales, and partnerships teams.
" Ensure messaging alignment with ETS brand standards while remaining pragmatic, outcomes focused, and buyer oriented.
" Rapidly iterate content based on feedback from sales teams, partners, and early adopters.
Deliverables
...