Job Description
About the job Product Marketing Manager (SDA)
Job summary
The Product Marketing Manager will oversee the marketing strategy for our range of consumer small appliances. This role includes managing a team of Product Managers, driving product development, creating go-to-market strategies, and ensuring alignment with market trends and customer needs.
Job responsibilities
- Lead and mentor a team of Product Manager/s and Product Trainer/s
- Set performance goals and conduct regular reviews
Product and Market Analysis
- Identify and determine consumer needs for opportunities in product line-up, innovation and differentiation
- Assess market competition in terms of product offering and marketing strategy
- Regularly performs competitor, pricing, profitability, sales, product need-gap and Market Share (GFK) analysis
- Create and implement GTM plans, including product launches and promo...