Job Description
The Product Marketing Manager will support a range of activities, from analyzing market trends, defining customer needs and evaluating the competitive landscape to developing product roadmaps and pricing proposals as well as develop and implement growth strategies.
General Responsibilities
• Develops marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena
• Develops business plans and product positioning in the marketplace
• Leads market research activities, monitors competitive activity and identifies customer needs
• Establishes pricing strategies
Experience / Qualifications
• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, writt...