Job Description
About the Role
We are looking for a strategic and technically skilled Programmatic Lead to build and manage our global programmatic media buying. This role you will own the strategy, execution and optimization of user acquisition and retargeting campaigns across DSPs such as DV360 The Trade Desk Moloco Applovin Liftoff . The position requires a deep understanding of real-time bidding (RTB), audience segmentation, incrementality testing and the mobile advertising ecosystem. You will work closely with the Performance Lead, Martech, Data and Creative teams to deliver impactful campaigns across web, mobile apps (iOS/Android) and alternative ad networks especially in high-growth regions and sensitive verticals.
Key Responsibilities Programmatic Strategy & Execution- Develop and execute global programmatic strategies across:
- Display
- Native
- Video
- Mobile app install and engagement campaigns <...