Job Description
About the Role
The Programmatic Media Buyer will lead the execution and optimization of performance-driven programmatic campaigns across CTV, OTT, and digital audio platforms. This role focuses on direct‑response outcomes such as lead generation and cost efficiency.
What You'll Do
- Programmatic Campaign Execution (Direct‑Response Focus) : Build, launch, and manage programmatic campaigns across CTV, OTT, and digital audio platforms; structure campaigns, audiences, and budgets to optimize toward CPA/CPL and conversion performance; monitor pacing and performance to ensure campaigns hit efficiency and lead‑generation goals.
- Optimization & Performance Management : Monitor campaign performance daily, implement data‑driven optimizations; analyze metrics (CPA/CPL, CTR, CPM, conversion performance); adjust bids, audiences, and inventory sources; scale results.
- Testing & Performance Improvement : Run tests across aud...