Job Description
Responsibilities for Senior Account Manager/Account Director:
· · build strong relationships and networks with colleagues, clients and the media
· · monitor the media, including newspapers, magazines, journals, broadcasts, newswires,
· · work as part of an account team to develop client proposals and implement the PR activity
· · prepare regular client reports and attend client meetings
· · research, write and distribute press releases to targeted media
· · promote news stories and features to the media
· · collate, analyse and evaluate media coverage
· · manage events, including press conferences and promotional events