Job Description
DESCRIPTION:
Duties: Devise and evaluate methods and procedures for collecting data. Conduct research and recommend marketing strategies in the digital space to the card business. Drive analytics effort to grow new card acquisitions and existing customer's engagement on key digital marketing channels. Interface with cross- functional strategy teams to setup digital KPI's and drive the tracking and reporting in those channels. Help develop strategic roadmaps to achieve KPI's and drive the tracking and reporting in those channels. Support business growth targets by providing concise, insightful, and timely analytics for key trends by analyzing large datasets. Provide strategic thought leadership and pro-actively identify new opportunities to grow in partnership with cross-functional teams. Provide customer profile and segmentation analysis to understand impact on performance with different product offerings and channel strategies associated with the credit card business. Innovate, arc...
Duties: Devise and evaluate methods and procedures for collecting data. Conduct research and recommend marketing strategies in the digital space to the card business. Drive analytics effort to grow new card acquisitions and existing customer's engagement on key digital marketing channels. Interface with cross- functional strategy teams to setup digital KPI's and drive the tracking and reporting in those channels. Help develop strategic roadmaps to achieve KPI's and drive the tracking and reporting in those channels. Support business growth targets by providing concise, insightful, and timely analytics for key trends by analyzing large datasets. Provide strategic thought leadership and pro-actively identify new opportunities to grow in partnership with cross-functional teams. Provide customer profile and segmentation analysis to understand impact on performance with different product offerings and channel strategies associated with the credit card business. Innovate, arc...