Job Description
Responsibilities
- Evaluate the global business unit product launches and its relevance to the APAC region with the Market Managers.
- Drive regional product launch process and coordinate launch communications, presentations with Market Managers
- Drive the execution of the targeted campaigns (offline and digital) to the countries with the local marcom team/key sales.
- Identify the best and most effective channels (offline and digital) to drive campaigns with the customer journey mapping in mind. Track and evaluate the performance of campaigns.
- Drive SEO optimization of respective business units' related landing pages with SEO agency and localmarcom
- Establish social media posting/additional channels in social media tool to enhance the company's brand within APAC
- Coordinate and support execution as well as track performance of tradeshows and customer events with local marcom/key sales.
- Coordinates and tracks the lead...