Job Description
LOCATION: London
FUNCTION: Controlling
TEAM: EU Regional
MANAGER: Regional Brand Controller
KPIs: Traffic, Marketing & Communication Metrics (Impression/ Reach, EMV, ROAS), Budgeting & Planning Accuracy
ABOUT THE ROLE: Responsible for developing and driving strategies to advertising investments, connecting all marketing & communications activities are efficiently linked to tangible business results. Act as a key partner to Controlling, Marketing and Communications teams.
RESPONSIBILITIES:
Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring all omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.
KPI Setting...