Job Description
Purpose of Role
This role is responsible for developing, implementing, managing, and reporting strategic marketing programs across the APAC region. It plays a critical role in driving regional growth by aligning marketing initiatives with commercial objectives, in close collaboration with the Regional Sales Directors and sales teams.
Key Activities
•Develop and execute targeted, defined and measurable regional marketing plans that align with business objectives and drive growth
•Lead the development and execution of Channel Marketing strategies, enabling agents and distributors to maximize market impact
•Ensure local compliance with brand guidelines; Train regions and sites to ensure appropriate brand deployment.
•Create regional content including customer testimonials and case studies that support the regional marketing plan
•Coordinate and support approved regional trade shows and ...