Job Description
This role is responsible for developing, implementing, managing, and reporting strategic marketing programs across the APAC region. It plays a critical role in driving regional growth by aligning marketing initiatives with commercial objectives, in close collaboration with the Regional Sales Directors and sales teams.
Key Activities
- Develop and execute targeted, defined and measurable regional marketing plans that align with business objectives and drive growth
- Lead the development and execution of Channel Marketing strategies, enabling agents and distributors to maximize market impact
- Ensure local compliance with brand guidelines; Train regions and sites to ensure appropriate brand deployment.
- Create regional content including customer testimonials and case studies that support the regional marketing plan
- Coordinate and support approved regional trade shows and other customer events ensuring alignment with global ma...