Job Description
Regional Marketing Program Manager – EMEA (Pathology Portfolio)
As our Regional Marketing Program Manager for EMEA, you will be the primary engine driving growth for the Pathology portfolio. This role is designed for a strategic leader who can seamlessly bridge global vision with regional execution. You will partner with sales leadership to identify high‑priority initiatives, crafting integrated marketing programs that guide customers through every stage of the buyer’s journey—from initial awareness to long‑term adoption in the clinical diagnostics space.
Key Responsibilities
- Strategic Planning: Lead the EMEA marketing strategy for Pathology by aligning global corporate goals with specific regional sales priorities.
- Campaign Lifecycle Management: Design and execute integrated marketing programs—from initial awareness to customer retention—to drive high‑quality leads and sales volume.
- Cross‑Functional Liaison: Serve as the prim...