Job Description
Job Description
- Develop and execute comprehensive social media strategies tailored to the cosmetics industry, focusing on engagement, reach, and conversion.
- Identify, vet, and manage relationships with micro, mid-tier, and macro influencers in the beauty and lifestyle space.
- Create and manage influencer campaign briefs, contracts, deliverables, and performance tracking.
- Monitor and analyse social media KPIs (engagement rate, reach, CTR, conversion, ROI) using tools like Google Analytics, Meta Business Suite, and Hootsuite.
- Produce and curate high-quality, platform-optimized content (videos, reels, stories, carousels) that align with brand aesthetics and campaign goals.
- Stay ahead of emerging trends in digital marketing, social media algorithms, and beauty consumer behaviour.
- Collaborate with the creative team to develop compelling visu...