Job Description
Develop and execute comprehensive brand strategies that align with business goals and market trends in the FMCG/Foods/Beverage space. Lead end-to-end brand campaigns across digital, social, OOH, retail, and media platforms to maximize reach and engagement. Conduct in-depth market research, competitive analysis, and consumer insights to inform brand positioning and messaging. Collaborate with product development, sales, and supply chain teams to ensure brand consistency and timely go-to-market execution. Manage brand budgets, monitor campaign performance, and optimize strategies using KPIs such as brand awareness, share of voice, and sales lift. Build and maintain strong relationships with external agencies, media partners, and retail stakeholders. Champion innovation in brand storytelling, digital engagement, and experiential marketing to connect with evolving consumer preferences. Track and report on brand health metrics, including brand equity, customer sentiment, and lifetime value....