Job Description
Manager – Consumer Research & Insights, SET
Location: Mumbai | Function: Programming Strategy and Insights | Reports to: Head - Programming Strategy & Insights, SET
Purpose
We are seeking a research professional with strong quantitative skills and experience operating media analytics software, specifically YUMI (BARC). The ideal candidate will also possess exposure to qualitative research methodologies. In this role, you will plan and execute consumer research projects, transforming data into actionable insights that inform business decisions, optimize strategy, and drive channel viewership and reach.
Education: Master’s in Business Administration or Postgraduate in Management
Experience: 8+ years of experience in consumer insights in a consumer centric industry/ agency.
Key Responsibilities:
1. Quantitative Analysis and reporting
Track channel performance on a continuous basis to provide inputs for business decisions
Monitor all competitive activity and repo...
Location: Mumbai | Function: Programming Strategy and Insights | Reports to: Head - Programming Strategy & Insights, SET
Purpose
We are seeking a research professional with strong quantitative skills and experience operating media analytics software, specifically YUMI (BARC). The ideal candidate will also possess exposure to qualitative research methodologies. In this role, you will plan and execute consumer research projects, transforming data into actionable insights that inform business decisions, optimize strategy, and drive channel viewership and reach.
Education: Master’s in Business Administration or Postgraduate in Management
Experience: 8+ years of experience in consumer insights in a consumer centric industry/ agency.
Key Responsibilities:
1. Quantitative Analysis and reporting
Track channel performance on a continuous basis to provide inputs for business decisions
Monitor all competitive activity and repo...