Job Description
Job Description
- Plan and develop comprehensive marketing and sales strategies, policies, sales channels, promotional materials, and presentations to achieve sales targets. - Develop impactful product marketing strategies to increase consumer awareness and demand, including packaging design, product tags, visual media, videos, and other content. - Build and maintain strong relationships with retailers, distributors, and internal teams to support business growth. - Cultivate new customer relationships while maintaining and strengthening existing ones. - Participate in trade shows and travel domestically and internationally as needed to meet with partners and clients. - Oversee the marketing budget, including trade promotions, advertising, influencer campaigns, PR activities, and agency coordination, ensuring optimal use of resources. - Analyze departmental profit & loss (P&L) statements and monitor marketing expenses to ensure budget contr...