Job Description
Retailer Marketing Manager (General Trade)
Schedule: Taguig | On-site | Monday to Friday
About the Role
We are seeking a dynamic and results-oriented Retailer Marketing Manager to lead our General Trade (GT) strategy. In this role, you will be the primary architect of how our brands show up in traditional retail environments. You will work closely with Sales and Brand teams to ensure our products are not just on the shelf, but are the first choice for both the retailer and the shopper.
Key Responsibilities
- Channel Strategy & Execution: Develop and implement the annual retailer marketing plan for the GT channel, aligning with category priorities and business growth targets.
- PICOS (Picture of Success): Define and deploy Picture of Success standards to ensure flawless in-store execution, premium visibility, and optimal product placement.
- Retailer Engagement: Create...