Job Description
Job Summary
:We are looking for a Retention Marketing Executive to develop and implement customer retention strategies that enhance loyalty, reduce churn, and maximize customer lifetime value. The ideal candidate will have expertise in email & SMS marketing, customer segmentation, and loyalty programs, ensuring a seamless and engaging customer experience.Key Responsibilities:Develop and execute data-driven retention strategies to improve customer engagement and repeat purchases.Plan, implement, and optimize email & SMS marketing campaigns to boost customer loyalty.Analyze customer data to create personalized marketing campaigns and targeted offers.Lead loyalty programs to reward repeat customers and drive referrals.Collaborate with design, product, and customer support teams to enhance the customer journey.Monitor key retention metrics like repeat purchase rate, churn rate, and customer lifetime value (CLV).Gather customer feedback through surveys, reviews, an...