Job Description
Be the driving force behind community engagement at RVezy as the Lifecycle and Community Lead. Engage RV hosts and guests through innovative multi-channel marketing strategies.
In this key role, you will manage the full customer lifecycle experience, creating and optimizing campaigns that span email, SMS, and notifications. Your strategic insights will be vital in collaborating with Product, Design, and Customer Operations teams, ensuring a seamless journey for all users. A hands-on approach with tools like Braze is essential for success.
Key Responsibilities:
• Lead and evolve RVezy’s lifecycle marketing initiatives
• Design and implement effective multi-channel marketing campaigns
• Manage audience segmentation and customer journey orchestration
• Analyze data to optimize customer engagement strategies
• Collaborate cross-functionally to identify new engagement opportunities
Requirements:
• 3+ years in lifecycle or retention marketing
• Strong experience...
In this key role, you will manage the full customer lifecycle experience, creating and optimizing campaigns that span email, SMS, and notifications. Your strategic insights will be vital in collaborating with Product, Design, and Customer Operations teams, ensuring a seamless journey for all users. A hands-on approach with tools like Braze is essential for success.
Key Responsibilities:
• Lead and evolve RVezy’s lifecycle marketing initiatives
• Design and implement effective multi-channel marketing campaigns
• Manage audience segmentation and customer journey orchestration
• Analyze data to optimize customer engagement strategies
• Collaborate cross-functionally to identify new engagement opportunities
Requirements:
• 3+ years in lifecycle or retention marketing
• Strong experience...