Job Description
Sales & Marketing Head
International Airlines Group (IAG) – IAG Transform, a leading airline group, is seeking a Sales & Marketing Head to lead commercial strategy and go‑to‑market execution across OpCos, driving revenue growth and maximizing brand impact.
Responsibilities
- Shape and refine the media proposition in partnership with Tech, Product, Ops and Design – not just selling an existing product.
- Lead central‑to‑OpCo commercial alignment: governance, frameworks, unified narratives, rate cards, packages, and reporting standards.
- Drive commercial performance modelling linked to P&L impact (cost offsets, revenue flows, value tracking).
- Own go‑to‑market readiness for media products ahead of full deployment.
- Build commercial capability across the project, including coaching seconded/contracted teams during the early build‑out.
- Collaborate with Finance and Engineering to ensure media monetisation is integrated into...