Job Description
SummaryDevelop and execute the Gene Therapy marketing strategy, including brand planning, positioning, and campaigns targeting HCPs, patients, and key stakeholders in the rare disease space.About the RoleKey Responsibilities -Lead product launch and lifecycle management, coordinating cross-functional teams (Medical, Market Access, Regulatory, Sales) to ensure aligned and effective execution of global and local strategies.Lead, coach, and align the sales team, ensuring strong field execution, consistent messaging, and achievement of commercial targets through effective collaboration and training.
(aligned with typical pharma marketing leadership scope)Analyze market insights, competitive landscape, and patient dynamics to identify growth opportunities, optimize forecasts, and adjust tactical plans based on data-driven decisions.Drive stakeholder engagement initiatives, including collaboration with KOLs, medical societies, and patient advocacy groups to increase disease awareness ...