Job Description
Sales Strategy & Planning – Digital (News Media) Role Objective Drive digital revenue growth and competitive leadership through strategic planning, pricing optimization, monetization, forecasting, and market intelligence. Key Responsibilities Revenue Strategy & Forecasting Own digital AOP planning, forecasting, and revenue tracking Monitor projections vs. actuals and drive corrective actions Develop category, client, and platform-level revenue strategies Pricing & Monetization Optimize pricing across Display, Video, Programmatic, and Branded Content Drive yield optimization and maximize inventory monetization Analyze deal quality, discounting trends, and effective yield Market Intelligence & Competitive Benchmarking Benchmark competitors on pricing, inventory mix, ad formats, and sponsorship models Support monetization innovation and traffic-led revenue opportunities Monitor AdEx trends, emerging advertisers, and programmatic adoption Track advertiser movement, category spends, and sha...