Job Description
Role - Salesforce Marketing Cloud (SFMC)
Location - Coppell, TX OR Pleasanton, CA
Key Responsibilities
1. Platform Leadership & Governance
- Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units.
- Oversee platform governance, roadmap, adoption, and scalable architecture.
- Establish best practices around platform usage, security, compliance, and data retention.
2. Solution Design & Technical Implementation
- Architect SFMC solutions including Email Studio, Journey Builder, Automation Studio, Contact Builder, Personalization Studio
- Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys.
- Build and optimize data models, data extensions, and segmentation logic.
- Develop customizations using AMPscri...