Job Description
Responsibilities
- Develop highly personalized, dynamic email templates and CloudPages using AMP , SSJS, HTML, and CSS.
- Build and manage complex, multi-step customer journeys in Journey Builder and data-heavy workflows in Automation Studio.
- Write and optimize advanced SQL queries for large-scale data segmentation and transformation within Data Extensions.
- Configure data streams and map data to the Cloud Information Model (CIM).
- Implement identity resolution rules and build calculated insights to power real-time marketing activations.
- Manage the synchronization of data between Data Cloud, SFMC Engagement, and other external platforms via connectors and APIs.
- Build and maintain technical data streams to ingest data from diverse marketing sources.
- Develop data harmonization logic to ensure cross-platform data consistency.
- Configure custom reporting views and technical dashboards for performance ...