💼 Full-Time Position

Search Engine Marketing Specialist

🏢
Gofractional
📍 toronto, on, Canada
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Location
toronto, Canada
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Posted
June 05, 2026
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Who you are

  • The ideal candidate will be instrumental in building and optimizing Google and Bing campaigns, managing new campaign types like PMax and Demand Gen, and driving revenue growth
  • 4-5 years experience in managing and optimizing SEM campaigns on Google and Bing within a B2B setting. Must have familiarity with new campaign types like PMax and Demand Gen
  • High level of expertise using Google Sheets / Excel
  • Expertise in Conversion Rate Optimization (CRO) and A/B testing, including using tools like Optimizely or VWO.
  • Data Driven mindset with strong analytical skills with a focus on delivering clarity and high-level insights for campaign optimization
  • Experience with first-party data connectivity and testing new data models
  • Ability to project manage across different products and geos

Desirable

  • Experience using Multi-touch attribution tools s...