Job Description
Job Summary
We are looking for a data-driven Search Engine Specialist to own and accelerate our organic and paid search acquisition channels. In this role, you won't just track keyword rankings; you will build, test, and optimize search strategies designed to drive measurable customer acquisition and revenue growth.
You will collaborate closely with content creators, web developers, and data analysts to turn search intent into high-converting customer journeys.
Key Responsibilities
Growth-Driven Strategy & Keyword Discovery
- Intent Mapping: Move beyond high-volume keywords to identify high-intent, long-tail search terms that signal a strong readiness to buy or convert.
- Competitor Poaching: Analyze competitor search footprints to identify content gaps, backlink opportunities, and paid search vulnerabilities we can c...