Job Description
A global organisation is building a brand‑new centralised data & marketing technology team, and they’re looking for a Segmentation Analyst to help shape the foundations from day one. This role sits at the intersection of data, MarTech, and lifecycle marketing, supporting four brands and working closely with data engineering, data science, analytics, and journey teams.
If you enjoy turning customer data into actionable, commercially impactful audience strategies, this role offers the chance to influence how a major organisation activates customer intelligence across its entire marketing ecosystem.
As the successful Sepmentation Analyst, you will:
- Design and evolve segmentation frameworks across acquisition, engagement, retention, and value growth.
- Build behavioural, lifecycle, value‑based and needs‑based segments within the CDP.
- Own audience confi...