Job Description
Description
Key responsibilities:
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Build, validate and present regression and predictive models (price elasticity, promo lift, mix performance) using Python/R or alternative tools to inform pricing and promotional decisions.
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Conduct market, competitive and consumer behaviour analysis to identify Price Pack Architecture (PPA) and brand ladder opportunities.
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Drive promotions optimization: evaluate promo tactics, design tests, recommend promo calendar changes and prioritize trade terms to maximize NRR.
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Design, build and maintain automated reports to accelerate insights-to-action at scale.
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Develop KPIs, monitor performance, identify root causes and recommend corrective actions for sector/market performance.
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Support sector RGM strategic projects (promotions optimization, competitor benchmarking, PPA initiatives) end-to-end.
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Collaborate cross-functionally with Insights, Sa...