Job Description
The Customer Lifecycle Marketing team develops and delivers marketing strategies for existing consumer credit card customers to build awareness, deepen engagement, and increase satisfaction and loyalty. Focus areas include Early Months on Book (EMOB), low tenure, retention, product trade (upgrade/downgrade), and authorized user programs. Customer Lifecycle Marketing sits within Marketing Growth and Innovation for Card Services in Chase Consumer & Community Banking. The Senior Associate, Customer Lifecycle Marketing is a highly visible, cross-functional role supporting the authorized user strategy, reporting into VP Product Trade and Authorized User. Within this role you will be pivotal in growing users on primary card accounts, increasing awareness of digital capabilities, and driving desired behaviors across both primary and authorized users.
As the Senior Associate in Customer Lifecycle Marketing, you will design and implement multi-channel marketing programs (., ema...