Job Description
Senior Brand Manager, Brita – Canada
Clorox is seeking a strategic and results‑driven Senior Brand Manager to support and drive the growth of the Brita business in Canada. The role reports to the Associate Studio Leader and involves day‑to‑day management, strategic development, and cross‑functional execution of brand initiatives.
Key Responsibilities
Total Brand & Business Leadership
- Deliver against the Brita brand P&L, supporting revenue, share, and profitability targets.
- Lead the development of key inputs into the Annual Operating Plan (AOP), financial forecasts, and growth initiatives in partnership with the Associate Studio Leader.
- Support the development of pricing strategy, portfolio architecture, and promotional plans based on analytics and market insights.
- Identify opportunities to grow household penetration and buy rate, focusing on filter replenishment frequency.
- Lead the execution of the innovat...