Job Description
**THE POSITION**
The Senior Brand Manager - Oncology is responsible for leading the strategy, development and execution of brand plans across a defined disease area, delivering against business objectives, sales targets and agreed budgets. This role has end-to-end ownership of brand performance, translating customer and market insights into actionable strategies, and driving omnichannel engagement and launch excellence. As a leader within the cross-functional team, the role requires strong strategic thinking, stakeholder influence (local and above-country), and accountability for delivering measurable business outcomes, while ensuring a customer- and patient-centric approach and positioning Boehringer Ingelheim as a valued partner within the healthcare system.
Location: Bracknell, UK (hybrid working – 2 days in the office)
**TASKS AND RESPONSIBILITIES**
+ Lead the development and delivery of brand strategy and integrated omnichannel marketing plans, ...
The Senior Brand Manager - Oncology is responsible for leading the strategy, development and execution of brand plans across a defined disease area, delivering against business objectives, sales targets and agreed budgets. This role has end-to-end ownership of brand performance, translating customer and market insights into actionable strategies, and driving omnichannel engagement and launch excellence. As a leader within the cross-functional team, the role requires strong strategic thinking, stakeholder influence (local and above-country), and accountability for delivering measurable business outcomes, while ensuring a customer- and patient-centric approach and positioning Boehringer Ingelheim as a valued partner within the healthcare system.
Location: Bracknell, UK (hybrid working – 2 days in the office)
**TASKS AND RESPONSIBILITIES**
+ Lead the development and delivery of brand strategy and integrated omnichannel marketing plans, ...