Job Description
Job Summary:
The Senior Brand Manager is responsible in developing & executing D.A.R.E* brand & product strategies under his/her assigned GOBE Brands (under 2-3 major category scope) in order to build differentiation, drive profitability and brand love for retail stores. He/She is also responsible to lead in over-all Own Brand or Exclusive projects.
*D-ifferent, A-nywhere, R-elationship with customers/community, E-xperience
This role focuses on:
- Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category/brand sales, total profit, and GOBE sales participation
- Implementing Business Development through on time delivery and execution of New Product Developments and be the first to launch Exclusive trendy and innovative products relevant to the category
- Brand Management through dev...