Job Description
Purpose of the Job
To spearhead the end-to-end commercial strategy and market shaping for Baxdrostat. This role is responsible for establishing a winning brand positioning, ensuring a successful national launch, and driving sustainable growth by delivering clinical value to healthcare professionals and patients.
Typical Accountabilities
1. Brand Strategy: Develop and implement comprehensive annual marketing and launch plans based on deep market insights and competitive analysis.
2. KOL Management: Identify and engage with Key Opinion Leaders to build advocacy and lead advisory boards for scientific validation.
3. Omni-channel Marketing: Design and execute integrated promotional campaigns across digital (KakaoTalk, EMR partnerships) and traditional channels.
4. Cross-functional Collaboration: Partner with Medical, Market Access, and Sales teams to align on reimbursement strategies and sales force effective...