Job Description
Key Responsibilities
Brand & Activation Leadership
- Act as the primary marketing lead for a portfolio of 2–3 emerging / new business brands
- Drive consistent and relevant social media presence, from content ideation to execution
- Plan and execute in-store and out-of-store activations, sampling programs, and trial-driving initiatives
- Support NPD launches, ensuring strong visibility, awareness, and trial through integrated marketing activities
Collaboration & Integration
- Work cross-functionally with Sales, Trade Marketing, Digital, Supply Chain, and Commercial teams
- Partner with other JAPFA brands and selected external non-JAPFA brands for collaborations and co-activations
- Plug emerging brands into enterprise-lev...