Job Description
Bonuslink is Malaysia's biggest and most-loved loyalty program with over 10 million members. Our members can earn points at Shell, Parkson, Ambank and over 3,600 leading retailers and merchants across the country.
We are embarking on a significant period of cultural change within the organisation by embracing technology and data as the drivers for future growth, whilst retaining our strengths in customer service, product and brand.
Senior Brand & Marketing Executive – Key Responsibilities
- Manage and maintain the company’s owned media including websites, social media, mobile app, and email/CRM software
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Amplitude, Firebase etc.) and share insights with the team to develop optimization plans
- Assist in the formulation of marketing strategies to build a lasting digital connection with consumers
- Generate creative ideas for content market...