Job Description
Overview
Dentsu is a global marketing and advertising network operating in over 145 countries. This role focuses on TV media buying and strategy to create impactful advertising campaigns for clients.
Responsibilities
- Lead the end‑to‑end buying of TV advertising spots, including negotiation, booking and optimisation to achieve the best pricing, reach and campaign performance.
- Plan and execute TV media strategies aligned with client objectives, audience targets and KPIs.
- Develop clear and effective TV media plans, defining optimal channel mix, programmes and time slots.
- Translate client briefs into actionable TV strategies in collaboration with account and buying teams.
- Analyse audience data to identify key viewing behaviours, segments and opportunities.
- Monitor campaign performance using key TV metrics such as reach, frequency and GRPs.
- Deliver post‑campaign analysis and recommendations for future ...