Job Description
Role
Summary
The Senior
Campaign Marketing professional leads the planning, execution, and
optimization of integrated, multi-channel campaigns to achieve
awareness, demand, and revenue outcomes. The role owns strategy,
cross-functional orchestration, budget stewardship, and performance
measurement across the customer
journey.
Key
Responsibilities:
Strategy
&
Planning
- Develop
integrated marketing campaign strategies aligned with commercial
goals and target segments. - Define the channel
mix (email, paid social, search, programmatic, content, events,
web), messaging frameworks, and testing
roadmaps. - Establish clear KPIs/OKRs and
campaign hypotheses based on data, market trends, and customer
insights.
Execution
&
Optimization
- Lead
end‑to‑end campaign ...