💼 Full-Time Position

Senior Commerce Specialist

🏢
Publicis Groupe
📍 manila, metro manila, Philippines
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Location
manila, Philippines
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Posted
June 04, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Overview

The Senior Commerce Specialist (E-Commerce Media Planning) will be responsible for leading the strategic planning, execution, and optimization of e-commerce media campaigns across platforms such as Shopee, Lazada, and TikTok Shop. This role requires a blend of strong media planning expertise, client management skills, and a deep understanding of e-commerce ecosystems. The specialist will work closely with brand teams, finance, the Ad Ops team, and the affiliate team to deliver efficient, data‑driven campaigns that maximize GMV and ROI.

Responsibilities

  • Media Planning & Strategy
    • Develop full‑funnel e‑commerce media strategies aligned with client business goals, category priorities, and platform best practices.
    • Translate briefs into actionable media plans covering Always‑On, Payday, and Mega Day campaigns.
    • Recommend optimal media mix, budget allocations, and platform‑specific tactics (e.g., GMV Max,...