Job Description
**Overview**
The **Senior Commerce Specialist (E-Commerce Media Planning)** will be responsible for leading the strategic planning, execution, and optimization of e-commerce media campaigns across platforms such as Shopee, Lazada, and TikTok Shop. This role requires a blend of strong media planning expertise, client management skills, and a deep understanding of e-commerce ecosystems. The specialist will work closely with brand teams, finance, the Ad Ops team, and the affiliate team to deliver efficient, data-driven campaigns that maximize GMV and ROI.
**Responsibilities**
• Media Planning & Strategy
o Develop full-funnel e-commerce media strategies aligned with client business goals, category priorities, and platform best practices.
o Translate briefs into actionable media plans covering Always-On, Payday, and Mega Day campaigns.
o Recommend optimal media mix, budget allocations, and platform-specific tactics (e.g., GMV Max, Sponsored Discovery, L...
The **Senior Commerce Specialist (E-Commerce Media Planning)** will be responsible for leading the strategic planning, execution, and optimization of e-commerce media campaigns across platforms such as Shopee, Lazada, and TikTok Shop. This role requires a blend of strong media planning expertise, client management skills, and a deep understanding of e-commerce ecosystems. The specialist will work closely with brand teams, finance, the Ad Ops team, and the affiliate team to deliver efficient, data-driven campaigns that maximize GMV and ROI.
**Responsibilities**
• Media Planning & Strategy
o Develop full-funnel e-commerce media strategies aligned with client business goals, category priorities, and platform best practices.
o Translate briefs into actionable media plans covering Always-On, Payday, and Mega Day campaigns.
o Recommend optimal media mix, budget allocations, and platform-specific tactics (e.g., GMV Max, Sponsored Discovery, L...