Job Description
This is your opportunity to play an instrumental role in the growth of Bacardi’s Future Markets. Make a lasting mark by building a best‑in‑class commercial capability ecosystem that directly drives volume, share and consumer engagement across the AMEA region.
About YouYou are a commercial capability expert who genuinely loves developing people and building winning teams. You bring deep FMCG experience – ideally in Sales, Trade Marketing or Commercial Excellence – and know how to translate strategy into field‑level behaviour change that sticks. You thrive in complex, multi‑market environments and are just as comfortable inspiring a frontline sales team in the field as you are presenting a capability business case to a VP. You are a fearless coach with a founder’s mindset and a family heart.
Responsibilities- Lead the AMEA PEAK Commercial Capability agenda – owning the end‑to‑end Basíco to Maestro journey for Primos and trade part...