Job Description
Canadian Tire's In-House Content & Creative team is looking for a Senior Copywriter & Editor to help define, refine and champion the brand's tone of voice across brand campaigns and ecommerce experiences. Reporting to the Manager, Creative Copy & Content, this role blends hands‑on writing with editorial leadership and governance.
What You Will Do
- Act as a brand steward for Canadian Tire's Tone of Voice ensuring consistency, clarity, and quality across all touchpoints
- Embrace AI-enabled tools as part of a modern, efficient editorial workflow
- Assist with AI integration for copy assets and help create agents and prompts for quick, templated copy ads
- Assist in daily copy governance, juggling a schedule that includes over 100 assets per week
- Become proficient with CT's style guides, editorial frameworks and best practices
- Write, edit and refine ecommerce copy, including em...