Job Description
Mô tả công việc:
KEY RESPONSIBILITIES
1. Creative Planning Execution
- Develop big ideas and creative concepts with clear, cohesive narratives aligned with campaign direction.
- Build integrated creative concepts and content based on creative briefs across multiple platforms and channels.
- Collaborate with the Account Manager, Multimedia Leader, and relevant teams to communicate campaign messages in a compelling, coherent, and creative way.
- Contribute to the development of content frameworks, IMC frameworks, and implementation directions for related teams such as PR, Social, and other cross-functional units.
2. Content Planning, Research Copy Development
- Build and execute content strategies aligned with clients’ brand positioning and marketing objectives.
- Develop brand messaging such as key messages, taglines, slogans, value propositions, and other communica...