Job Description
Job Title: Senior CRM Executive
Location: New Delhi (Naraina)
Salary : 3.5 - 6 LPA
Role Overview
The Senior CRM Executive will own customer retention, customer engagement, and lifecycle marketing. The role is responsible for increasing repeat purchases, customer lifetime value (LTV), and CRM-generated revenue through WhatsApp, Email, SMS, loyalty initiatives, and customer research programs.
Key Responsibilities
WhatsApp Marketing
- Execute weekly WhatsApp campaigns.
- Manage promotional, engagement, and reactivation campaigns.
- Track campaign performance and revenue contribution.
- Optimize campaign effectiveness through audience segmentation and personalization.
Email & Lifecycle Marketing
- Manage customer journeys and...